For me, an important element of creative research is serendipity, which the OED defines as “making happy and unexpected discoveries by accident.” Browsing is a great way to open yourself to serendipity, but it is unfortunately becoming a lost art in this digital age.
Browsing and searching are different– browsing is about the journey, searching is about the destination. Searching is focused on finding specific information quickly and often leads to tunnel-vision, which can prevent you from recognizing useful sources that don’t match your preconceived ideas and assumptions. Browsing is about slowing down, opening your eyes, feeding your curiosity, and allowing yourself the opportunity to make discoveries.
I believe it’s important to set aside time to browse on a regular basis– not just on the web, but in the physical world as well. Spend time exploring different bookstores (both new and used), visit libraries and museums, and search out unusual places you’ve never visited. Take a different route, walk around neighborhoods you don’t live in, look for hidden treasures.
Whenever you are looking for something in a bookstore or library, always browse the surrounding books and nearby shelves. I can’t tell you the number of times that I found books much better than the one I was looking for by doing this. Sometimes you don’t really know what you need until you find it.
Remind yourself to occasionally browse unfamiliar sections or subjects in bookstores and libraries, rather than only the ones you think will be of interest to you. Bookstores (especially those selling used books) each have their own idiosyncratic system of categorizing, so what you want may be in a section you never visit, and if you change your routine you might stumble across amazing things you aren’t looking for.
Use sources to lead you to other sources. Whenever you are looking at a book or article, browse the bibliographies or lists of references cited, as this will often reveal useful sources you might not have found on your own. When you discover an interesting blog or website, check out the list of links and bookmark those that may be useful to you. Talk to people and ask them for recommendations.
If something arouses your curiosity or inspires you, embrace the creative impulse and and see where it leads. Write stuff down. Let your mind wander.
I hope you’ll all spend some time browsing this holiday weekend. You never know what you might discover….